If you who don’t have your finger on the pulse of the publishing industry, you might not know that the industry is currently like a coin flipping in the air, and no one knows just how it will land. With the rise of the ebook, traditional forms of publishing–particularly print publishing–are under attack from all sides, and no one knows what publishing is going to look like in five or ten years.
While some people are using this time to cling to old formats of publishing, others are taking advantage of the disruptive innovation of the ebook to do some really impressive things. Those of you who are interested in what the future of books might be, take note. Interactive books are coming.
In reality, we’ve had interactive books for a while now. I’m sure you can all remember the choose-your-own-adventure books from your childhood or, my personal favorite, those picture books that had little icons on the page that corresponded to noise making buttons on the side. You guys remember those? I sure do.
But with the rise of the ebook and the internet, books have the capability to become far more interactive–and far more high tech–than a choose-your-own-adventure story.
Back in September of 2012, the first installment of The Infinity Ring series was released. The Infinity Ring was published by Scholastic and was their attempt to bring together reading, gaming, and history. The story follows time travelling kids who have to keep history on track to avoid world catastrophes.
While the book can be read just by itself, readers also have the opportunity to continue the journey of the book online. By going to the internet, readers can play a role-playing game as one of the books main characters. Scholastic, which has previously tapped into the goldmine of the internet through its 39 Clues books in which readers could go online to unlock exclusive bonus content, has long since realized that most kids aren’t satisfied with books alone. They want something more, something they can control and interact with. And with The Infinity Ring, they can do just that.
This, of course, isn’t the only multi-media book experience. J.K.Rowling, who is no less than a queen in the publishing industry, introduced her fans to Pottermore in 2011. Pottermore is meant to be an interactive online companion to the Harry Potter books. While all seven books aren’t up on Pottermore yet, users still can interact with pivotal moments of the first four or five books. They can get wands (mine is pear wood with a phoenix feather core) and get sorted (Gryffindor) and make potions or duel other users to get points for their houses. While a lot of users, myself included, complain that the site has no return value, fans of the Potter books keep going back to the site for the free content that delve deeper and deeper into J.K.Rowling’s fictional world. For die-hard fans of the books, that content is absolutely invaluable.
Of course, both of these are examples of print books with interactive supplemental content. The possibilities are considerably more endless.
I’ll let this Ted Talk explain it all:
Personally, I have a hard time seeing all books going in this direction, but the possibilities are endless and exciting to explore.